Sunday, November 17, 2019

Financial Statement Analysis Assignment Example | Topics and Well Written Essays - 5000 words

Financial Statement Analysis - Assignment Example he financial information and data used for the analysis is extracted from the financial website () and published annual reports of the company for the period 2010-2013. The findings are presented on the basis of the profitability financial ratios (indicators) that are used to determine the financial position and performance of the selected companies in the hospitality industry of UK. The main objective of the study is comparing the performance of the main company with its major competitors in the industry. The financial analysis of the competitors allows determining prevailing trend in the industry that provides an insight of the performance of the company among its competitors. The structure of the present report is outlined as below: Intercontinental Hotel Group is an American brand of luxurious hotel operating more than 183 hotels and resorts over sixty countries worldwide. It was initially established by Pan American World airways’ in Brazil 1946. However, Intercontinental Hotel Corporation was then sold to Grand Metropolitan in 1981 in United Kingdom. In addition, the company operates more than 4,000 franchised hotels in different countries (InterContinental Hotel Group PLC, 2014). In 2013, the World Travel Awards awarded Intercontinental Hotels & Resorts as the World’s Leading Hotel Brand 2013. Intercontinental Hotels and Resorts operate under different portfolios to meet diverse needs. The core competency of the company lies in its high quality growth that has addressed the needs and developing strong relation with its customers (InterContinental Hotel Group PLC, 2014). The company has sustained it edge in the industry through adaption of technology, strategic alignment and market demand that has positioned the company a major structural hotel to anticipate socio-economic trends. Despite slow growth in the GDP of United Kingdom and consumption patterns in recreational sectors, the company has strived to attain strong market position in United Kingdom

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.