Globalisation and mass media Essay Example | Topics and Well Written Essays - 2250 words

Globalisation and mass media - Essay Example vior that makes up the institutional structure of a larger society, mass media is a considered a system which enables us to communicate messages and symbols to the public† (Herman & Chomsky 1988, p. 5). One of the most significant impact of globalization towards the mass media is the change in the type of mass media ownership not only from within but also outside the national borders. For instance: Between 1970s and 1980s, the independent newspaper publishers like Washington Star and Philadelphia Bulletin were all earning good profit until the rapid development of information and communication technology existed (Compaine & Gomery 2000, p. 1). Since a large number of newspaper readers are able to gain access to electronic news information, some of the independent newspaper companies were forced to enter into merger contracts or buy-outs in order to make the company financially survive the challenges within the global markets. Over the years, similar changes took place in other form of mass media including book publishing and the magazine, radio, television, Aiming to give the readers a better understanding of the impact of globalization on mass media, a literature review will be provided regarding the main purpose of globalization. Eventually, a social scientific research will be conducted to determine the political economy of the modern mass media. In the process of going through the main discussion, a full overiew with regards to the impact of globalization on mass media will be tackled followed by contextualizing its development which started to occur during the twenteeth century. Prior to conclusion, the most current issues that are being debated by the mass media people aside from the possible economic, social, and political consequences of these issues towards the cultural industries will be thoroughly analyzed and discussed. Globalization is a process of interaction and integration of the world economy, culture, technology, business governance, human